Wella Professionals EIMI Rugged Texture Paste (75ml) is a matte moulding creme that provides edgy definition and firm hold to hair. Style a rugged texture with a strong, low-shine matte finish by using Wella EIMI Rugged Texture.

Directions of use:

• Apply to dry hair with your palms to shape and texturise rugged looks with a matte finish.