Wella Professionals EIMI Just Brilliant Shine Pomade 75ml
Chosen by Summer from Reflections Yate
Those little flyaway hairs can make even the most carefully styled look feel unfinished. For our third Stylist’s Pick, Summer from Reflections Yate introduces the product she reaches for in the salon to smooth, control and add a beautifully polished finish.
Her choice is Wella Professionals EIMI Just Brilliant Shine Pomade – a soft-feel styling pomade that helps tame flyaways, control frizz and add a glossy finish without leaving the hair feeling heavy or waxy.
Flexible control without the waxy feeling
Traditional pomades can sometimes feel too thick or rigid, particularly when you only want to smooth a few flyaways or refine a finished style.
What Summer loves about EIMI Just Brilliant is its light, flexible hold. It helps bring the style together while allowing the hair to retain its natural movement.
“It’s brilliant for controlling unwanted flyaways, but it doesn’t feel waxy at all.”
Why Summer recommends it
Wella Professionals EIMI Just Brilliant can help to:
- Tame unwanted flyaways
- Smooth the hair and control frizz
- Add a polished, glossy finish
- Provide light, flexible hold
- Protect the finished style against humidity
- Smooth straight hairstyles without weighing them down
- Soften and refine curls after brushing them out
It is a versatile finishing product for sleek, straight styles as well as soft, brushed-out curls.
Summer’s styling tip
Warm a small amount of the pomade between your palms, then gently smooth it over dry hair wherever extra control is needed.
Start with a little—you can always add more—and concentrate on flyaways, frizz-prone areas and the ends of the hair for a smooth, salon-finished look.
Try Summer’s Stylist’s Pick
Discover why EIMI Just Brilliant Shine Pomade has become one of Summer’s favourite products to use in the salon.
Until the end of September, you can also enjoy an additional 10% off the entire Wella Professionals range at MyHairGoodies.
Use code:
WELLA10SEPT
Offer ends 30 September 2026.

