Say goodbye to unwanted warmth and hello to icy, ash-perfect blondes. milk_shake® icy blond shampoo is a specialist toning shampoo for blonde, lightened, bleached, or grey hair, formulated with a unique black pigment that effectively counteracts yellow, brassy, and orange tones. It gently cleanses while refreshing blonde shades, leaving hair bright, cool, and beautifully maintained.

This professional-quality formula is designed for anyone who wants to restore clarity, boost cool tones, and maintain a fresh-from-the-salon blonde.

• Neutralises yellow & orange tones thanks to its exclusive black pigment.
• Enhances ash, cool, and icy blondes for a more refined, luminous finish.
• Gently cleanses without stripping the hair.
• Ideal for blonde, bleached, grey, or lightened hair.
• Helps maintain salon colour between appointments.
• Professional-strength pigments for visible results.

1. Apply evenly to damp hair.
2. Massage gently and leave for a few minutes.
3. Rinse thoroughly.
4. For a stronger toning effect, leave on for a few additional minutes.
5. Once desired tone is achieved, alternate with your regular milk_shake® shampoo to avoid over-toning.
6. Follow with icy blond conditioner for best results.

Note: Because this formula contains powerful pigments, porous hair may hold colour more intensely.